Lenz Moser - protecting the environment day by day

Lenz Moser – protecting the environment day by day

The importance of sustainability for Lenz Moser winery:

For us at Lenz Moser winery, “sustainability” means living such that the environment, the economy and society all have equal rights and guarantee a successful, positive development for us and our field. Sustainable products also contribute towards the future viability of our company.

It is important to us that values are created, that viticulture in Austria continues to leave its mark on the countryside, and that consumers can have full confidence in the excellent, high-quality Austrian wine.

The name Lenz Moser is inextricably linked with development and advances in Austrian viticulture. Starting from the company’s headquarters in Rohrendorf, close to Krems, the company of Lenz Moser has been endeavouring to promote Austrian wine culture since 1849.

Prof. Dr h. c. Lenz Moser III in particular wrote a piece of wine history, being considered a reformer of wine culture and founder of the “Lenz Moser high culture” style of training. He worked according to the principle:
“The truth in wine is the winemaker’s love of nature, of the care of the grapevines, of the attentiveness in the pressing, of the honesty in the winery and of the authenticity of the product.” 

He performed his first experiments in the high culture training system on the estate of his father Laurenz Moser II in Rohrendorf, between 1925 and 1928. After he took over the estate in 1929, he established the Lenz Moser vine nursery, and started to apply this new training system to larger vineyards initially leased from Melk monastery in Rohrendorf. 

The larger area occupied by the vine, 3 to 4 square metres, and the stem height of between 1.2 and 1.4 metres not only allow better exposure to light and improved ventilation of the vines – they also bring economic advantages by enabling the mechanisation of vineyard work, efficient cultivation and low investments.

This training system firmly established itself after the Second World War. The Lenz Moser “high culture” method is now used in 90 % of Austria’s vineyards and enjoys popularity in many wine-growing areas both in Europe and overseas.

In 1970, Lenz Moser III was awarded an honorary doctorate by the University of Natural Resources and Life Sciences, Vienna, for his services. In 1975, Dr Rudolf Kirchschläger, President of Austria at the time, awarded him the title “Professor”.

The winery in Rohrendorf, close to Krems, has always been the heart of the estate. Rohrendorf lies to the east of Krems, in the “Kremstal” wine-growing area. Vines have been growing on the loess terraces in the area around Rohrendorf for almost 2,000 years.

The estate of Lenz Moser winery is one of the oldest wine-growing estates in the village.

“Green vineyard”
Today, Lenz Moser can look back at 40 years of scientific work in the field of  economic viticulture. The vineyards cover a total area of 74 hectares on the two leased wine-growing estates of the Knights of Malta in Mailberg and of Siegendorf monastery, and have been farmed entirely according to ecosensitive guidelines since 1997.
As early as 1978, ecological comparison tests in the castle wine-growing estate of the Knights of Malta in Mailberg initiated ecosensitive management of the vineyard on a grand scale. Two dissertations at the University of Natural Resources and Life Sciences, Vienna (DI Dr Andreas Schäfer and DI Dr Rudolf Danner) formed the basis for the progressive change-over of the Mailberg facilities into a ecosensitive wine-growing estate.

At Lenz Moser, a “green vineyard” means:
Quality before quantity
Organic fertilizers
Living soil